The Edit
Makeup is more than routine—it’s ritual, tradition, and self-expression, passed down through generations. Our grandmothers taught our mothers, who taught us, weaving stories into every brushstroke.
Welcome to The SOSHE Edit, where we celebrate your beauty journey—your go-to tricks, the product you’ll never part with, or the mantra that grounds you in a complex world.
This is our space to connect, share, and learn. We hope it becomes yours too.
Introducing The SOSHE EDIT
SOSHE began for me long before it had a name. Some of my earliest, most cherished memories are of sitting at my mother’s vanity, completely mesmerized by the textures, colors,...
Introducing The SOSHE EDIT
SOSHE began for me long before it had a name. Some of my earliest, most cherished memories are of sitting at my mother’s vanity, completely mesmerized by the textures, colors,...
How “Clean” is Your Clean Beauty?
It’s no secret that clean beauty is the talk of the town. Recent years have seen the rise of countless “clean” brands and banned ingredient lists. But what does “clean...
How “Clean” is Your Clean Beauty?
It’s no secret that clean beauty is the talk of the town. Recent years have seen the rise of countless “clean” brands and banned ingredient lists. But what does “clean...
Makeup Expiration Guide: When to Toss Your Favorites
If you’ve ever looked closely at your beauty packaging, you’ve probably noticed this sneaky symbol in the fine print: Embarrassing as it is, I didn’t even know makeup could expire...
Makeup Expiration Guide: When to Toss Your Favorites
If you’ve ever looked closely at your beauty packaging, you’ve probably noticed this sneaky symbol in the fine print: Embarrassing as it is, I didn’t even know makeup could expire...
The Lipstick Index: Why Beauty Stays Resilient Through Economic Downturns
I have a confession: I’ve never turned down a good lippie, like ever. Even during tough financial times, I turn to my lipstick for comfort, keeping it as a staple...
The Lipstick Index: Why Beauty Stays Resilient Through Economic Downturns
I have a confession: I’ve never turned down a good lippie, like ever. Even during tough financial times, I turn to my lipstick for comfort, keeping it as a staple...