Beautiful, refillable mascara

Fresh mascara and brush delivered to you on an FDA-recommended schedule.

Loved by your eyes and the Earth.

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We've joined the movement.

Becoming a 1% for the Planet® member is an investment in ethical business and the future of our planet.

As Featured in Forbes

"This could be a trend worth following"

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Welcome to the Refill Revolution

Hassle-free refills. Delivered directly to your door. Premium mascara, at half the price.

Meet G.L.A.M.

Curls. Lengthen. Separates.

The perfect everyday mascara for a day in or a night out. Clean on your eyes and gorgeous on your lashes.

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The SOSHE Promise

Always cruelty-free, paraben-free, fragrance-free, and petrolatum-free. SOSHE is committed to health and sustainability.

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No Lash Curler Necessary

Our G.L.A.M. formula creates an instant all-day curl. Our SOSHE brush is designed to lift and curl your lashes for the ultimate eye-opening effect.

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A New Wave of Makeup

Clean ingredients, cruelty-free,
paraben-free, and vegan

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As much as 50% less plastic
with Refill Technology

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Refills delivered on an FDA-recommended schedule

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soshe promise

Mascara, Reinvented

Conscious beauty without compromise. We believe sustainability can be sexy and clean formulas can work. Join us in reinventing the way we use makeup.

Simple refills, healthy eyes

Keep your eyes beautiful. We deliver fresh refills (formula & brush) directly to your door on a 3 month FDA-recommended schedule to help reduce bacteria exposure.

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Conscious Makeup

We're on a mission to bridge beauty and sustainability through innovation.

Our Story →