SOSHE began for me long before it had a name. Some of my earliest, most cherished memories are of sitting at my mother’s vanity, completely mesmerized by the textures, colors, and the magic of her makeup routine. Even now, we share that same bond—passing lipsticks back and forth across the dinner table, still exchanging beauty rituals as if they were heirlooms.
Makeup, for me, has always been more than surface-level. It’s a daily ritual—an act of self-care, of self-expression. Over time, I’ve come to see how everyone seems to carry their own beauty wisdom—tricks passed down from mothers, sisters, and friends.
SOSHE was born from a simple but powerful question: What does she want? It’s the heartbeat of our brand and guides every product and every shade we create.
This space, The SOSHE Edit, is where we’ll bring you behind the scenes—into our process, our values, and everything we’re still learning along the way.
Stay awhile. There’s so much more to come.