Meticulously designed for performance, precision, and pleasure, we combine the quality of clean beauty with the high-performance power of artistry makeup.
At SOSHE Beauty, we empower you to raise your standards for modern makeup.
What Makes Us Different
The difference is in our keen attention to detail—and you, our community. The result? Makeup you’ll reach for day after day—the kind that’ll inspire you to reconsider what gets a place in your routine. Because, here, the highest standards are our standard and we invite you to expect the same.
Founder’s Story
What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup—on a much larger scale. Since our earliest days, we’ve questioned why passionate beauty lovers like you should have to choose between clean, sustainable makeup and high-performance, artistry formulas. Can’t we have both?
We created SOSHE Beauty to fill that gap and serve those who are neither minimalists or maximalists, but love makeup and want the best of all worlds. SOSHE is designed for those discerning clients who are delighted to discover products that merge clean, artistry, and a touch of luxury beauty into one—and are so damn good you wear them on repeat. What unites the three of us is our unwavering commitment to creating products and experiences that meet your daily needs, and fulfill your wishes for what modern makeup could be.
You are the inspiration for pioneering this new era of everyday artistry beauty, and it’s our greatest honor to earn a place in your routine. Here’s the best news: we’re just getting started.
—Sahar, Junyi, and Aidan
Expect more from your makeup.