SOSHE Beauty was born from a simple yet powerful idea—makeup should do more than blend in.
We believe it should make you feel confident, elevated, and completely yourself.
At SOSHE Beauty, we empower you to raise your standards for modern makeup.
What Makes Us Different
Our consciously crafted essentials—designed with all skin tones in mind—turn everyday makeup into a signature style that speaks for you. Guided by real feedback from our community, we’re building the next generation of beauty, together.
Founder’s Story
What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup—on a much larger scale. Since our earliest days, we’ve questioned why passionate beauty lovers like you should have to choose between clean, sustainable makeup and high-performance, artistry formulas. Can’t we have both?
We created SOSHE Beauty to fill that gap and serve those who are neither minimalists or maximalists, but love makeup and want the best of all worlds. SOSHE is designed for those discerning clients who are delighted to discover products that merge clean, artistry, and a touch of luxury beauty into one—and are so damn good you wear them on repeat. What unites the three of us is our unwavering commitment to creating products and experiences that meet your daily needs, and fulfill your wishes for what modern makeup could be.
You are the inspiration for pioneering this new era of everyday beauty, and it’s our greatest honor to earn a place in your routine. Here’s the best news: we’re just getting started.
—Sahar, Junyi, and Aidan
Expect more from your makeup.