Our Story

Starting as a small team of ingenuitive and ambitious USC students, the co-founders of SOSHE Beauty set out on a mission to create a product that would bridge the gap between beauty and sustainability through innovation. 

We wanted to focus on a product that empowers people to look good without having to sacrifice a clean and sustainable way of living. We quickly realized that there was a lack of mascara options available that were sustainable, refillable, easy to use, affordable, and felt luxurious. This sparked the birth of SOSHE Beauty and the G.L.A.M. Refillable Mascara. SOSHE Beauty is specifically designed to follow the FDA-recommended mascara replacement schedule to keep your eyes clean all while reducing your single-use plastic waste per Refill.

Join us as we revolutionize the makeup industry by living a little greener, a little cleaner, and looking beautiful while doing it! 


Sahar (CEO + Co-Founder)

Sustainable everyday beauty

Clean ingredients, cruelty-free,
paraben-free and vegan

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50% less plastic waste
with refill technology

SOSHE Promise →

Simple refill shipping based
on your needs

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Less Plastic with Every Refill

Each refill uses less plastic - as much as 50% or more. Help make a change and refill your mascara instead of replace.