What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup—on a much larger scale. What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup—on a much larger scale.
Can’t we haven’t both?
We created SOSHE Beauty to fill that gap and serve those who are neither minimalists or maximalists, but love makeup and want the best of all worlds. SOSHE is designed for those discerning clients who are delighted to discover products that merge clean, artistry, and a touch of luxury beauty into one—and are so damn good you wear them on repeat.
What unites the three of us is our unwavering commitment to creating products and experiences that meet your daily needs, and fulfill your wishes for what modern makeup could be. You are the inspiration for pioneering this new era of everyday artistry beauty, and it’s our greatest honor to earn a place in your routine.
Here’s the best news: we’re just getting started.
—Aidan, Junyi, and Sahar