Our Story

Starting as a small team of ingenuitive and ambitious USC students, the co-founders of SOSHE Beauty set out on a mission to create a product that would bridge the gap between beauty and sustainability through innovation. We wanted to focus on a product that empowers people to look good without having to sacrifice a clean and sustainable way of living. We quickly realized that there was a lack of mascara options available that were sustainable, refillable, easy to use, affordable, and felt luxurious.

This sparked the birth of SOSHE Beauty and the G.L.A.M. Refillable Mascara. SOSHE Beauty is specifically designed to follow the FDA-recommended mascara replacement schedule to keep your eyes clean all while reducing your single-use plastic waste per Refill. Join us as we revolutionize the makeup industry by living a little greener, a little cleaner, and looking beautiful while doing it!

  • Sahar
    (CEO + Co-Founder)

SOSHE Promise

Always cruelty-free, paraben-free, and petrolatum-free. SOSHE is committed to health and sustainability.

  • 1% for the Planet Member

  • Certified Plastic Negative

  • Leaping Bunny Certified

  • Wands for Wildlife Partner


See the Difference for Yourself

Meet your new "I-can't-live-without-this" mascara and refillable case. This mascara lengthens, separates, and curls your lashes to perfection.

  • Eye-opener: conical brush precisely volumizes and lifts lashes

  • Flake-free & clump-free: ready to handle your busy schedule

  • Water-resistant: stays in place without smudging or flaking for all-day wear

Shop SOSHE Now